Session Number F29 Session Level B

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Teri Cardenas
Senior Director, Strategic Marketing and Communications
CHRISTUS Health
San Antonio, TX

Justin Rodriguez
Director, CRM
CHRISTUS Health
San Antonio, TX

CRM is getting a lot of buzz in the healthcare field today. With so much noise around, it can be difficult to know, and understand, what those three letters truly mean. Find out what you need to know to institute comprehensive CRM strategies at your facility. Understand CRM and the tools, road maps, and organizational culture surrounding it.