Session Number F3 Session Level I

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Alana Brody
Vice President, Social Media
CancerConnect
Haddonfield, NJ

Laurel DiBrog
Vice President, Marketing and Planning
Roswell Park Cancer Institute
Buffalo, NY

Ellen Sonet
Vice President, Marketing
Memorial Sloan-Kettering Cancer Center
New York, NY

Your organization’s Facebook page has thousands of fans. You’re tweeting up a storm. How do you create a more personalized community and link it to a much larger national community? How do you identify and encourage staff at your institution to participate? Learn how leading institutions approached this strategy in very different ways. If you’ve considered adding a unique community to your social media strategy, you won’t want to miss this presentation.