An Aggressive Strategy to Revitalize a Community Hospital

Session Number T1 Session Level I

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Laurie Delgado

President
University Hospitals Richmond Medical Center
Richmond Heights, OH

Nancy DeSantis
Regional Marketing Manager
University Hospitals
Shaker Heights, OH

How do you facilitate change at a hospital that may be struggling to achieve success in a financially challenging and highly competitive market? Hear how University Hospitals Richmond Medical Center took stock of its resources and moved from floundering to flourishing status. Review the hospital’s background, the structural and cultural changes implemented, and the aggressive approach taken by its president to forge a new image with patients and in the community that helped to create a better patient experience and led to increased patient preference.

 

 

 
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