Session Number T2 Session Level I

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Chris Bevolo
President
Interval
Minneapolis, MN

Chris Boyer
Director, Digital Marketing and Communications
Inova Health System
Falls Church, VA

Health and wellness offerings are a powerful way to build a hospital brand and engage consumers. Using this strategy, Inova Health System created “Fit for 50,” a wellness campaign to promote healthy habits and fitness tips. The campaign, featuring a local sports celebrity and an interactive wellness journal, resulted in more than 26,000 unique web visits and 6,000 registrants in the first month alone. Learn how Inova created this successful program and how your organization can leverage wellness in its marketing.