Session Number T29 Session Level I

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Nancy Paton
Founder/CEO
24/7 Consulting
Chagrin Falls, OH

Never before has the demand for strategic marketing plans been so high and the timeline for completion so short. Learn how to create a strategic marketing plan that supports organizational objectives, creates key stakeholder involvement and consensus, and most important, creates accountability. Inherent in the plan is a quarterly verification of progress that provides an operational road map with specific metric deliverables. Importantly, the process includes an annual approach to plan renewal.