|
|||||||||||||||||||||||||||||||||||||||||||||||
|
Lessons Learned from a Nobel Prize and a Billing Records Theft
Session Number T3 Session Level I Download Executive Summary Whether you have five years, five days, or five hours, thoughtful and thorough planning is the key factor to successfully managing a major public relations crisis or opportunity. In a nine-month span, the University of Utah went from promoting a Nobel Prize to managing crisis communication in the wake of the theft of 2.2 million patient billing records. Candid insight, background, and lessons learned from both experiences will be highlighted.
|