What Doctors Want to Hear: Enhancing the Effectiveness of Physician Communication

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Session Number W1 Session Level I

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Kriss Barlow
Principal
Barlow/McCarthy, LLC
Hudson, WI

Donna Teach
Vice President, Marketing and Public Relations
Nationwide Children’s Hospital
Columbus, OH

“Give me the message in a way that is meaningful to me!” Hear what physicians had to say when asked what they expect to hear from marketing, physician relations, hospital leaders, and their peers. This interactive discussion will focus on physician communication, expectations, and views. A case study explores new media and traditional communication. Take home ideas for what works best for physician communication.

You will learn to:

Understand what physicians want to hear from marketing, organization leaders, and their peer group.
Identify audit strategies for evaluating the structure of current physician communication efforts and streamlining for maximum effectiveness.
Define tools and messages to reach internal stakeholders as communications approaches are redefined.

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