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Emerging Media
SHSMD's Emerging Media Handbook
Annual Conference Presentations
Taking the Pulse of and Prescribing Emerging Media: Beyond Trend and Into Strategy
(2010)
Website Optimization without a Committee: Using Testing to Make Decisions
(2010)
Everything You Ever Wanted to Know about Social Media but were Afraid to Ask
(2010)
How to Efficiently and Effectively Create Mobile Websites and Apps
(2010)
Gaze into Our Digital Ball: A Q & A on the Future of Emerging Media
(2010)
Social Media: Going from "Take it Down" to "C-Suite Tweets" in 6 Months
(2010)
The Patient-Centric Web: Then and Now
(2010)
Take the Mystery Out of Social Media: Develop Results-driven Social Media Strategies for Healthcare
(2010)
Spectrum
Articles
Using Blogs to Build Relationships
(November/December 2011)
Using Interactive Tools to Market Efficiency of Care
(November/December 2011)
Shiniest Object Syndrome How to evaluate social media trends in order to make smarter investments of your time and budget
(September/October 2011)
Online Marketing Strategies for Local Impact
(September/October 2011)
Going from “Block Employee Access” to “C-Suite Tweets”: A Social Media Success Story
(July/August 2011)
Building a Social Media Program to Increase Patient Volume
(March/April 2011)
Top 10 Ways to Grow Your Fan Base on Your Hospital’s Facebook Page
(September/October 2010)
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