Annual Conference Presentations

• Taking the Pulse of and Prescribing Emerging Media: Beyond Trend and Into Strategy
  (2010)
• Website Optimization without a Committee: Using Testing to Make Decisions
  (2010)
• Everything You Ever Wanted to Know about Social Media but were Afraid to Ask
  (2010)
• How to Efficiently and Effectively Create Mobile Websites and Apps
  (2010)
• Gaze into Our Digital Ball: A Q & A on the Future of Emerging Media
  (2010)
• Social Media: Going from "Take it Down" to "C-Suite Tweets" in 6 Months
  (2010)
• The Patient-Centric Web: Then and Now
  (2010)
• Take the Mystery Out of Social Media: Develop Results-driven Social Media Strategies for Healthcare
  (2010)

Spectrum Articles

• Using Blogs to Build Relationships
  (November/December 2011)
  Using Interactive Tools to Market Efficiency of Care
  (November/December 2011)
• Shiniest Object Syndrome How to evaluate social media trends in order to make smarter investments of your time and budget 
  (September/October 2011)
• Online Marketing Strategies for Local Impact
  (September/October 2011)
• Going from “Block Employee Access” to “C-Suite Tweets”: A Social Media Success Story
  (July/August 2011)
• Building a Social Media Program to Increase Patient Volume
  (March/April 2011)
  
  
• Top 10 Ways to Grow Your Fan Base on Your Hospital’s Facebook Page
  (September/October 2010)

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