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In today’s tumultuous environment, CEOs are looking to strategy leaders to help their organizations navigate the challenges ahead. But what do CEOs expect from us, and what specific skills and expertise will we need to succeed in our changing roles?

To find out, SHSMD, in association with Fleishman-Hillard, conducted phone interviews with 18 senior healthcare leaders and 7 recognized thought leaders. Their advice to strategy leaders is the subject of SHSMD’s new research report, More and Better: CEOs Advise Planning, Marketing, and Public Relations Leaders How to Survive and Thrive in an Unpredictable Environment.

More and Better delves into CEOs’ views on:

• How the roles of strategy leaders in hospitals and health systems will change in the next five years.
  
  
• The skills and expertise that physician relations professionals, communicators, marketers, planners, and business developers will need to succeed in their positions, given the expected change in roles.
  
  
• The specific expertise that hospitals and health systems will need to succeed in the new environment.