Annual Conference Presentations

• One-Man Gang (F10)
  (2007)
• Implementing Rural Practice-Based Chronic Care Improvements After a Regional Community Health Needs Assessment (F20)
  (2007)
• The 3 R’s: Rural, Resources, and Relations (F30)
  ( 2007)
  

• Let Your Patients do the Marketing! How Patient Satisfaction Can Be the Small Hospital's Best Friend (F10)
  (2006)
• Ten Industry Best Practics to Enhance Performance at Your Small or Rural Hospital (F20)
  (2006)
• A Win-Win Plan You Can Use Today for Marketing Key Services and Pleasing Your Physicians at the Same Time (F30)
  (2006)

Spectrum Articles

(Spectrum articles are posted as complete PDFs. You will need to browse the issue to find the article listed.)

• Keeping It Consistent: Brand Identity, Brand Communication, and the Patient Experiece
  (September/October 2011)
• Acting Our Way to a New Way of Thinking
  (September/October 2011)
• Shiniest Object Syndrome
  (September/October 2011)
• Can a Strong Marketing Strategy Keep Rural Patients at “Home” for Care?
  (January/February 2011)
  
  
• Managing the Many Hats of Marketing in a Small or Rural Hospital 
  (July/August 2007)

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