Annual Conference Presentations

• Advertising Boot Camp 
  (2008)
  
  
• Interactive Marketing Capabilities are Too Significant to Ignore 
  (2005)
• What You Don't Know Can Hurt Your Brand 
  (2005)

Spectrum Articles
(Some Spectrum articles are posted as PDFs. You will need to browse the issue to find the article listed.)

• How to Create Built-to-Last Client-Ad Agency Partnerships
  (November/December 2010)
  
  
• Company Store Promotes Logo Wear, Fuels Company Pride
  (November/December 2009)
• ‘Just One Thing’ Campaign Uses Public-Service Approach to Promote Specialty Services
  (September/October 2009)
• Are You Getting Your Money’s Worth from Your Yellow Pages Advertising?
  (January/February 2009)
  
  
• The Art of Testimonial Advertising
  (March/April 2008)
  
  
• Left Brain/Right Brian: A Balanced Approach to Advertising Part 2  
  (March /April 2006)
• Left Brain/Right Brian: A Balanced Approach to Advertising Part 1 
  (January/February 2006)

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