Annual Conference Presentations

• Value-Based Payment Primer for Strategy, Marketing, and Communications Professionals
  (2011)
• Today's Generalist: How to Do It All When Trained to Do One  
  (2011)
• What Patients Fear and Why We Need to Know  
  (2011)
• A User-Friendly Marketing Plan in 90 Minutes  
  (2011)
• Strategy-Aligned Management, Measurement, and Execution  
  (2011)
• Responding to Tomorrow Today: Profiling the Competition and Developing Strategies 
  (2011)
• Fundamentals of CRM by CHRISTUS Health 
  (2011)
  
  
• Meeting Facilitation - Choreographing Participation for Better Results
  (2010)
• Generational Voices: New Healthcare Index for Consumer Confidence
  (2010)
• For Every Service Line, There is a Season: Using Research to Develop a Service Line Marketing Plan
  (2010)
• One-Man Show on a Shoestring Budget: Doing More with Less
  (2010)
• Remarketing Marketing-Positioning in Tough Times
  (2010)
• Built to Last Client/Agency Partnerships
  (2010)
  
  
• If Content is King, Shouldn’t It Rule Your Website?
  (2009)
• OMG - I Need a Plan B
  (2009)
• Improving Innovation Success: Engaging Four Generations to Drive Success
  (2009)
• Got Creativity? Capture It! 10 Ways to Stay on top of Your Game and Your Work
  (2009)
• Comprehensive Strategic Planning for a Large Academic Medical Center
  (2009)
• Planning and Implementing a Next Generation Contact Center
  (2009)
  
  
• Orientation to Healthcare 
  (2008)
• Creating a Strategic Marketing Communications Plan
  (2008)
• Scripting the Right Message to Position Value for Physician Relations
  (2008)
• Enlightened! Environmental Assessments that Guide Strategy
  (2008)
• Six Steps to a Strategic and Measurable Community Relations Plan
  (2008)
• More Than a Doorstop: Turning Consumer Research into More Effective Marketing
  (2008)
• As Easy as Match.com: Five Steps to "Make Love Happen" with Your Next External Partner
  (2008)
  
  
• Radio and Internet: Old and New Complements the Mission (T9)
  (2006)
• Minding Your E's, P's, and Q's: Twelve Tips for a Powerful Presentation (T19)
  (2006)
• Getting it Right the First TIme: How to Evaluate Your Vendor Needs and How to Pick the Right Partner for the Job (T29)
  (2006)
• Marketing and Fundraising: Partners for the Bottom Line (F9)
  (2006)
• Targeting Employees with Strategic Work-Life Communication (F19)
  (2006)
• Writing Copy that Gets Results (F29)
  (2006)
• Business Plans are not Just for Executives: Learn the Basics of Crafting a Credible Business Plan (S6)
  (2006)
  
  

Spectrum Articles

(Spectrum articles are posted as complete PDFs. You will need to browse the issue to find the article listed.)

• Minding Your E's, P's, and Q's: Ten Tips for a More Powerful Presentation  
  (July/August 2007)
  

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