Driving Relevance, Timeliness, and Quality in Your Marketing Communications


SHSMD Education Sponsored Webinars

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With an ever-growing number of delivery channels, points of service, and organizational changes — health care marketers must find smart, innovative ways to maintain consistency, quality and unity in all of their marketing efforts. Further still, they are pressed to deliver more, faster and at a lower cost point. Marketers understand the critical nature of reaching their target audience with the right message at the right time, yet some are unaware of the level of importance operations and emerging technologies play in achieving this.

In this webinar attendees will learn about the practices and latest technologies that help streamline processes, speed marketing cycle times, and preserve brand integrity. These technologies allow for the customization of materials, driving relevance and personalization in your marketing materials and communications. Learn more about the tools and techniques Top Performers are using to deliver timelier, more relevant messages and materials to their target audience.

Gain a deeper understanding of the standards, processes and systems that can enable you to execute with great agility and speed while maintaining control of brand, costs and quality. This presentation will include client success stories and real-life examples of strategies and tools being utilized by many of today's leading health care organizations.

Attend this webcast to learn how to:

  • Leverage newer technologies to engage your target audience at the right time
  • Control brand consistency, compliance and clarity
  • Improve collaboration across your entire network
  • Understand technologies that drive marketing quality and unity
  • Empower stakeholders outside the marketing function to carry your message to patients


Mark Frisina, Vice President, Strata Company

Jeff Sammak, President, Strata Company

*Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.