SHSMD By the Numbers Webinar | Budgeting Benchmarks for Health Care Leaders

Defending and justifying health care marketing and communications budgets and staff has become part of everyday life for many health care leaders. But what do today’s MarCom budgets, staffing models and strategic priorities really look like, and how does your organization compare?

Join SHSMD and Endeavor Analytics for a review of the latest By the Numbers: MarCom findings. This webinar will break down key takeaways from the national benchmarking data, including trends in MarCom budget allocation, team structure and FTEs, evolving priorities, and emerging insights around AI adoption. Designed by and for health care MarCom leaders, this session translates data into meaningful context you can use to inform planning, defend resources and guide smarter decisions.

This webinar will answer the following questions:

1. How do different organizations with similar characteristics compare on market spend and team size?
2. What functions are marketing and communications departments performing?
3. How many full-time equivalents staff these departments?
4. What are the actual expenses for each operating area?

Presenters