Hitting the Referral Growth Powerball


SHSMD Education Sponsored Webinars

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19 issue resolutions, 27 visits, 32 emails, and 51 marketing fliers later…what exactly is the winning combination of engagements needed to hit the jackpot on referrals? Fortunately, unlike the Powerball, referral development doesn’t have to be left up to chance. The odds are you probably already understand the importance of physician relations and your day-to-day operations are rolling along, but you’d like to see your referral gains be a bit larger.

Join us on February 23 from Noon–1:00pm CST and hear how Marcy Traxler, VP of Business Development at AMITA Health was able to reconfigure the business development approach that supports service lines, employed medical group initiatives, and physician outreach to enhance the tactical sales and planning process. Additionally, Susan Boydell of Barlow/McCarthy will share how you can fine tune your processes and optimize areas of physician alignment.

In this webinar you will learn how to:

  • Analyze the strengths and weaknesses of your referral program
  • Evaluate and define your sales cycle
  • Engage stakeholders and leadership
  • Track ROI through data-driven technology

Don’t miss this opportunity to learn how you can put together a winning a combination for referral growth in 2016.

Sneak Peek
“Leaders tend to 'think' their physician relations team is making a difference, but they aren’t really sure how…or how much. To quantify your value, you must dig deeper and think more strategically. The status quo doesn’t cut it any longer." Susan Boydell, Barlow/McCarthy


Marcy Traxler, VP of Business Development and Service Line Strategy, AMITA Health System

Susan Boydell, Partner, Barlow/McCarthy

Danielle Krystyniak, Client Success Manager, Marketware

*Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor.