Hospital and healthcare executives have a unique role to play in social media execution. Recognizing the importance of social media is the first step in taking your hospital into the digital world. Understanding the value and the potential of this medium can help leverage your community benefit programs and patient engagement in a way never possible before the advent of the Internet.
But which platforms should we use? What are the legal implications with HIPAA? How do we define success? These questions and many others will be answered during this 1-hour webcast presented by the American Hospital Association and the Society for Healthcare Strategy and Market Development (SHSMD).
Paul Gruensfelder, Manager, Social Media and Digital Marketing, Barnabas Health, West Orange, NJ
Lawrence Hughes, JD, Assistant General Counsel, Advocacy and Public Policy, American Hospital Association, Washington, DC
Alex Moore, MHA, Manager of Corporate Marketing and Communications, Brooks Rehabilitation, Jacksonville, FL