The Hospital Digital Experience (HDX) Index is a quantitative method for evaluating the effectiveness of a hospital’s websites and overall digital experiences. It takes an outside-in view of hospital websites, going beyond KPI’s to make sure they work best for patients. It is based on the structured evaluation from automated testing, evidence of in-market performance, and functional evaluation to provides a fact-based benchmark to identify excellent digital experiences.
In this one-hour webinar, Jared Johnson of Phoenix Children’s Hospital, will join Dave Wieneke, the originator of the HDX Index. They will discuss how hospitals can baseline to assess their own progress year over year, and to track themselves against best practices and marketplace competitors.
They will also present findings from applying the Index across the US News and World Report Top 15 Health Systems. So, come get a detailed view the sites of 15 great systems, a view of trends and evolving best practices among these clinical leaders, and ways you can make baselining on patient experience to help build your organization’s digital roadmap.
- Identify trends and best practices in patient-centered web design.
- Understand rubrics for breaking down functionality, brand and content experience, and market impact.
- Gain insight on where even great systems can struggle, and see examples from systems advancing the state of system website design.
Jared Johnson, Manager of Digital Marketing at Phoenix Children's Hospital and Host of the Health IT Marketer Podcast
Dave Wieneke, Digital Strategy Practice Director, Connective DX
* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.