In picking a home, it’s said that location is everything. In health care, the forces of consumerization are making location a new must-win challenge for connecting providers and patients. Investing in getting “location right” becomes more important as systems:
- Localize: as services relocate to be closer to patients.
- Grow: to operate in new geographies, sometimes around the globe.
- Transform: to offer totally new services.
- Mobilize: to connect providers, patients, and resources all which may be on-the-go.
The team behind the Hospital Digital Index (HDX) will share their research on the rise of the “mobile majority” which now typifies visitors to health care sites. They’ll share best-practice examples of systems who have made location-smart experiences which smooth their patients journey to care.
Examples will include ways hospitals use digital design to: simplify care selection, present location choices, customize mobile experiences, and some bold ideas using digital wayfinding make arriving simpler.
Dave Wieneke, originated the HDX assessment framework while leading the health care practice at Connective DX
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