Business as Unusual: Restoring Services Post-Crisis

Members and Nonmembers:

View the SHSMD Education Recorded Webinar

As the COVID-19 pandemic abates in some parts of the country, it’s clear that health systems must move to restore services to better serve their communities and improve financial performance. What’s less clear is how. Consumer and patient research offers guidance for health care organizations to win back the trust and support of their customers. Two tactics, both backed by self-reported patient feedback, will prove indispensable.

Objectives:

• Dive into the consumer psyche and health care utilization behavior in times of crisis.
• Discuss the impacts of consumer deferment financial health and enterprise performance.
• Identify the two primary, scalable tactics for regaining patient volumes.
• Understand how to emerge from the pandemic on a sustainable growth trajectory.

Outline:

1. Healthcare in Crisis
   1. Emergent consumer trends pre & during the COVID-19 pandemic 
   2. Impact on growth strategy and financial health
2. Addressing & Allaying Consumer Fear
   1. Understand consumer sentiment and behavior related to health care deferment
   2. Impact of using consumer voice for messaging design
   3. Case study
3. Creating a Digital Advantage
   1. Leveraging SEO to be found by consumers
   2. Case study
4. Recap & Takeaway
   1. Recap key points
   2. Thriving post-pandemic

Sponsored by NRC Health.*

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.