Developing Digital Strategies in Healthcare for 2017 and Beyond

 

SHSMD Education Sponsored Webinars


Members and Nonmembers:
View the SHSMD U Recorded Webcast
Download a PDF of the presentation


Consumers increasingly turn to search for answers to health needs, questions and concerns. Searching online is often the first experience consumers have with your brand or serves as the one of the main entrance points to your website. In 2017, you need to not only make sure you are meeting consumers where they are but also are making them feel empowered and provide a seamless online experience.

Healthcare organizations are beginning to take notice as they invest more marketing resources in the digital space. According to eMarketer, healthcare and pharma marketers invested $1.67 billion in digital media in 2015. That number was expected to increase by 15.4% by the end of 2016, reaching $1.93 billion.

During this SHSMD U webcast, Bluespire’s lead healthcare strategist and digital strategy expert will review spending regularities in the industry, cover emerging trends and outline specific search tactics that are available to healthcare marketers. They’ll also show why content and information on healthcare websites is a crucial component to SEO strategy and delivering on a positive online experience.

Learning objectives:

  • Learn about emerging trends and new tactics that are available specifically to healthcare marketers
  • Learn how to effectively use search strategies to get found by healthcare consumers
  • Discover how healthcare organizations are repositioning marketing resources and making digital a priority

Presenters:

Josh Dahmes, Vice President of Digital Strategy, Bluespire Marketing
Jennifer Kohnhorst, Healthcare Strategist, Bluespire Marketing


* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.