Find, Guide, Keep: Solutions to Create Patients for Life


SHSMD Education Sponsored Webinars


Members and Nonmembers:
View the SHSMD Education Recorded Webinar
Download a PDF of the presentation

This is a pre-recorded webcast and will be available to registrants on June 18.

Telehealth is becoming more mainstream, retail clinics are reshaping local care access, social networks and Dr. Google are deciding factors in where patients go, and 81% of consumers are dissatisfied with their health care experience. On top of all of this, the same challenges- and competition- that have always existed in health care still linger.

Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service line growth, extend patient lifetime value, and improve network utilization and planning.

Attend this webcast to learn how to:

  • Optimize growth through smarter patient acquisition and retention
  • Deliver personalized patient experiences 
  • Leverage actionable intelligence and predictive models more effectively
  • Understand what’s working (or not) in your organization’s go-to-market strategy

Speaker Bio


David Roth serves as Vice President, Product Marketing for Evariant. With more than two decades of experience in the enterprise health care software industry, David provides product, strategy and industry support to Evariant that ultimately enables health systems to optimize growth through smarter patient acquisition and retention.

Before Evariant, David served in senior roles at HealthcareSource and Kronos in product marketing, sales operations, consulting, and business development leadership. David led cross-functional teams that helped clients achieve tangible business value through in-depth assessment, business case development, and world-class enterprise software technology deployments. Additionally, David graduated from the University of New Haven where he completed his master’s degree in computer science and bachelor’s degree in mechanical engineering with honors and the university’s presidential scholarship.

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.