The all new Hospital Digital Experience Index (HDX-15) is hot off the press. Join us for an expert tour of the best digital work happening among these fifteen top-ranked hospital systems. The session will feature Dave Wieneke, who developed the HDX method as director of the health care practice at Connective DX. He will review emerging trends and new best practices seen across these leading systems’ sites.
Findings to be discussed
- Ways hospital brands are now bringing diversity forward as never before.
- A convention for segmenting traffic that many of these sites are adopting.
- The one contact channel above that several systems are saying is the best way to reach them.
- And what may be the opening salvo of multi-lingual hospital marketing.
The HDX assessment standard has added seven new measurements including new use cases, and the impact of email, social and expanded reach through organic search. Come with questions about best practices on hospital websites – and we’ll have lessons learned from this year’s 15 top ranked hospital systems.
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