The University of Vermont Medical Center (UVMMC) addresses a facility issue through "design sprint," which incorporates such concepts as "creating consumer experiences," and "being nimble to exceed the rate of change," as described in the SHSMD's report Bridging Worlds: The Future Role of the Healthcare Strategist, Second Edition.
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This session will share the comprehensive environmental brand program started at Ohio State University Wexner Medical Center to use our facilities - walls, floors, windows and more-- to tell our brand story and to instill confidence and contentment among our patients. Speaker will cover both strategy and implementation as well as lessons learned.