Resource Library

In the Direct Mail in 2019 eBook, you'll learn: What is the 2019 Trend to Watch; Innovative Dimensional Mail Ideas; Data Aggregation Tips for Improved Targeting; and much more.

Dive into dozens of innovation resources, all dedicated to advancing your career in health care strategy.

SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.

Finding common themes and insightful trends in the health care field in this time of transformation and uncertainty can be challenging. But we must if we want to be proactive and shape events rather than merely react to them. Understanding the current climate and the direction of health in America will help us in our work to shape the health care delivery system of the future.

By the Numbers provides a snapshot of today’s health care marketing communications environment, which you can use to assess your organization’s operations, understand how peer departments function, and identify opportunities to enhance your marketing and communications functions.

Is your planning process nimble enough? Are you receiving valuable input? Are you monitoring progress well and frequently enough? Is the plan yielding the outcomes you seek? This survey report includes key survey findings and key thoughts from leading health care planners.

The PowerPoint presentation, Futurescan 2015, features highlights from the latest edition of Futurescan, one of the industry's most respected healthcare trends forecasts

At the 2016 Thought Leader Forum held at SHSMD's annual conference, a diverse panel of health care professionals shared their insights and perspectives on change leadership.

Together with the American Health Lawyers Association (AHLA) and the American Society for Healthcare Risk Management (ASHRM), SHSMD has developed this guide which provides easy access to crisis communications reference materials for health care executives, attorneys, communication professionals and providers. Materials presented not only provide guidelines for developing and executing a crisis communications plan but also offer a framework for retrospective analysis of the communications provided during a crisis.

This summary report provides insights into new ways to address health care strategy possibilities and innovations.

The PowerPoint presentation, Futurescan 2016-2021, features highlights from the latest edition of Futurescan — one of the industry's most respected healthcare trends forecasts.

This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.

This report provides an overview of the 2015 Thought Leader Forum, which focused on: examples of creative affiliations, criteria for selecting the right partner, challenges and limitations of non-merger arrangements, and communicating affiliation initiatives to stakeholders.

The report focuses on important strategic and financial considerations facing healthcare organizations today and provides examples from key industry players on how they are addressing the changing business model.

The 2015 SHSMD Executive Dialogue report provides insights from industry thought leaders on the critical issues faced by these stakeholders, and the "paths for action" hospitals and health systems can take to meet their needs in the new environment.

The Healthcare Financial Management Association (HFMA) has developed a guide to help consumers understand where to get answers to their questions about healthcare prices, compare prices among providers, and manage their out-of-pocket costs.

A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.