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2020
Learn from a senior strategist and planning executive from Providence St. Joseph Health about the changing role of planners and the planning function during the COVID-19 pandemic.
2020
Learn how Revere Health is managing internal staff communications and revising their policies.
2020
COVID-19 internal communications strategy as well as a website, graphics and signage that encourage social distancing in the hospital.
2020
How Northwell Health and the planning team has supported the COVID-19 crisis in New York’s epicenter.
2020
Holly Sullivan describes how Spectrum Health is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating critical information.
2020
Dive into a dialogue on resiliency in crisis and ways Rush University System for Health has both prepared and adapted to operate strongly through the COVID-19 crisis.
2020
This series features SHSMD member stories and resources in an effort to provide insight into how strategists are helping their organizations manage this unprecedented crisis.
2020
SHSMD members play an integral role in effectively communicating information while providing leadership during a crisis.
2020
Rising Above: How to Survive When Your Community is Rocked by Crisis   When Tragedy Strikes Will You Be Prepared: Insights and Stories from Orlando Health   Ditching the Silos: Developing a Crisis Communication Plan that Works Across a Health Care System   Keep Calm: How to Reposition Alarmist Language to Calm and Reassure Audiences
2020
In this webinar, panelists will share how their organizations have adapted their patient access procedures to ensure a safe environment for delivering care. They’ll address how they’re navigating patients to alternative care settings, like telehealth, and are providing their communities vital, timely information about receiving care.
2020
Renown Health shares their COVID-19 communications plan and key materials put in place by the Marketing & Communications team.
2020
User Experience is an ongoing area of focus for health care marketers – learn more about how to actively test and develop the right message, content and triggers to deliver on your customers. Hear best practices and real-world examples on critical factors in UX/conversion.
2020
As the COVID-19 outbreak evolves, hospitals and health systems know our patients and communities are increasingly concerned whether and how the virus is spreading in communities.
2020
SHSMD and Mayo Clinic Social Media Network are partnering on a 1.5 day virtual conference focused on best practices, new trends and successful strategies in health care social media.
2020
Learn how hospitals and health systems successfully used telehealth to decrease transfers, time spent in the ICU, average cost of care and patient travel time, greatly improving the value of the care they deliver. This free report also offers expert advice on how to start and sustain a telehealth strategy.
2020
Hospitals and health systems are leading exciting initiatives to encourage healthy behaviors and improve the health of individuals and communities. Health behaviors are individual choices that are affected by socio-economic factors and the physical environment. Investing in promoting positive health behaviors can make a substantial impact in improving patient and community health outcomes and adding value.
2020
The PowerPoint presentation, Futurescan 2020, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.
2020
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
2020
Forward-thinking healthcare organizations realize that successful digital front door platforms offer a single, mobile access point for multiple touchpoints in the patient’s journey. Learn the three transaction-ready features required for success in this white paper.
2020
Keeping you at the forefront today for the best patient-friendly solution building tomorrow, SHSMD has developed a resource digest on the hot trend of retail health.