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2020
The American Hospital Association(AHA) is the go-to destination for reliable and consistent data and intelligence about the nation’s hospitals and health systems. In this session, learn how AHA’s data and resources can help you navigate these unprecedented times and support you in making informed decisions.
2020
Learn how one hospital expanded and promoted telehealth services after the COVID-19 pandemic began impacting patients' willingness to visit the hospital for care.
2020
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.
2020
  Members and Nonmembers: View the SHSMD Education Recorded Webinar
2020
This webinar reviewing COVID-19 communication tools including internal messaging, community messaging, media messaging, and ready-to-use messaging, helping communicators deliver important information.
2020
Learn from a senior strategist and planning executive from Providence St. Joseph Health about the changing role of planners and the planning function during the COVID-19 pandemic.
2020
Learn how Revere Health is managing internal staff communications and revising their policies.
2020
COVID-19 internal communications strategy as well as a website, graphics and signage that encourage social distancing in the hospital.
2020
How Northwell Health and the planning team has supported the COVID-19 crisis in New York’s epicenter.
2020
Holly Sullivan describes how Spectrum Health is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating critical information.
2020
Dive into a dialogue on resiliency in crisis and ways Rush University System for Health has both prepared and adapted to operate strongly through the COVID-19 crisis.
2020
This series features SHSMD member stories and resources in an effort to provide insight into how strategists are helping their organizations manage this unprecedented crisis.
2020
SHSMD members play an integral role in effectively communicating information while providing leadership during a crisis.
2020
Rising Above: How to Survive When Your Community is Rocked by Crisis   When Tragedy Strikes Will You Be Prepared: Insights and Stories from Orlando Health   Ditching the Silos: Developing a Crisis Communication Plan that Works Across a Health Care System   Keep Calm: How to Reposition Alarmist Language to Calm and Reassure Audiences
2020
In this webinar, panelists will share how their organizations have adapted their patient access procedures to ensure a safe environment for delivering care. They’ll address how they’re navigating patients to alternative care settings, like telehealth, and are providing their communities vital, timely information about receiving care.
2020
Renown Health shares their COVID-19 communications plan and key materials put in place by the Marketing & Communications team.
2020
At a time when confidence of patients returning to care is essential, the endorsement of their primary/family physician plays a critical role in re-energizing the elective care flow. Through specific strategic marketing programming, independent hospitals can increase the percentage of referrals sent to their service line offerings. We will focus on the four key pillars in developing a sustainable referral network.
2020
As the COVID-19 outbreak evolves, hospitals and health systems know our patients and communities are increasingly concerned whether and how the virus is spreading in communities.
2020
SHSMD and Mayo Clinic Social Media Network are partnering on a 1.5 day virtual conference focused on best practices, new trends and successful strategies in health care social media.