Resource Library

The 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets of day-to-day communications. Two veteran healthcare executives dissect what needs to change and how marketers/communicators can lead this effort.

Problem: Ambulatory strategy decisions and physician practice acquisitions were reactive in response to internally identified opportunities. The goal for Thomas Jefferson University Hospital was to create a tool to evaluate markets in relation to each other that would inform future decision-making around regional strategy.

In this session, learn how true transparency offers the opportunity to optimize the performance of large physician networks, with huge potential gains in efficiency, cost, and outcomes.

This session will present and discuss Ascension's evolving approach to scanning, incubating, and diffusing innovations across the organization and share lessons learned over the past 16 years from participation in health-related accelerators.

Problem: Current trends in physician employment and ACO models can create significant b

A recent PwC study notes, "As "patients' beha

Learn how two different organizations "SCL Health System and The University of Vermont Health Network " innovatively addressed rebranding challenges, and how each one emerged as a strong, dynamic, and successful brand.

This session will demonstrate how onboarding is more than a nice thing to do, it is critical to not only ensure the practice minimizes financial subsidies, turnover rates, and recruitment costs, but also to fulfill the organization's strategic objectives.

This session will discuss how FastCare partners with health systems and retailers to create affordable and convenient patient access to healthcare.

Drawing on the work of "Managing Transitions" by author William Bridges, this workshop will explain the process, provide practical tools, and give real-world examples of successful implementation.

This presentation will provide an overview of the challenges the current healthcare environment places on traditional planning processes, the imperative for change, a new approach to planning based on best practices from across the country, and a guide to applying this new approach to planning in your organization.

In this session you will learn how progressive strategy teams are restructuring, reprioritizing, and reskilling to take on new roles and responsibilities, and how you can position your team to drive change, rather than be driven by it.

This session will focus on detailing a framework for integrating post-acute providers into the hospital strategic planning process and understanding common challenges influencing all participants.

Participants will gain an appreciation for bringing focus on a specific problem or question amidst complexity, setting priorities, channeling data collection and analysis to the specific question, and developing clear answers or recommendations.

Kaiser Permanente's Southern California regio

This session will provide an inside view of the Penn Medicine marketing laboratory. We'll explore case studies and highlight key findings that demonstrate the benefit of taking a scientific approach to marketing.

Actively visualize patient movement and analyze the data derived from it to provide greater accuracy in creating the right program for the right population, reduce access redundancy, and increase efficiency.

Hear how Aurora Healthcare and insurance company Horizon Healthcare Services turned to their secure, online communities of thousands of members to gain feedback and insight that has helped drive successful organizational decisions. You will also learn how leading organizations survive and thrive in today's consumer-led world of healthcare.

Learn of ways to build a physician relations program with metrics that resonate with internal stakeholders and leadership. The discussion also will provide insights into how each program is evolving to continue to thrive in the world of value-based care.

This session will explore MUSC's experience and extrapolate key lessons for organizations with increasing responsibilities for ambulatory care.