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2019
A marketing plan serves as the blueprint for all marketing efforts. This publication provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan.
2019
Futurescan 2019–2024 explores key forces that are transforming the future of health care. The annual publication features articles by a panel of thought and opinion leaders on the following important issues:
2019
This profile from American Hospital Association’s Value Initiative describes how Northern Maine Medical Center (NMMC), a small rural hospital, purchased a local retail pharmacy.
2019
Most physicians aren’t exposed to the art and science of referral development in medical school, but it can significantly impact practice growth and success. Learn how to best equip new and established physicians to be stronger at building and nurturing referral partnerships.
2019
This report from SHSMD gives insights into planning operations, department structures, budgets, challenges and successes that will inform benchmarking and strategic planning operations.
2019
This session provides an in-depth look at survey results from more than 200 hospitals, including the specific types of initiatives organizations are targeting, existing capability gaps, and key areas requiring additional focus by hospital and health system executives and boards as health care moves to a more consumer-centric focus.
2019
The PowerPoint presentation, Futurescan 2019, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.
2019
This report distills these discussions so that other strategic leaders connected with SHSMD can lead their organizations toward stronger market relevance through strategy that develops cultures of collaboration and innovation.
2019
Join us on Wednesday, February 20th as Gary Druckenmiller, VP of Customer Success at Evariant, discusses the top drivers of success that must be on your 2019 marketing roadmap.
2019
Join renowned futurist Ian Morrison, Ph.D., for this webcast on the latest edition of SHSMD’s annual guide to trends in the field as he summarizes Futurescan articles written by thought leaders on key topics.
2019
This 16-page report on telehealth strategy provides hospitals and health systems with an overview of telehealth services, including the most common use cases, potential objectives and an outline of current barriers to implementation. It also provides a maturity model for providers to use as they consider telehealth opportunities and it concludes with strategies for building telehealth capacity.
2019
Learn how Cleveland’s public hospital system planned, created, launched and marketed its own podcast, in-house.
2019
Piedmont Healthcare is creating a customer experience that rivals that of other industries.  
2019
A recent study by Adobe found that American consumers spend an average of 7.8 hours a day engaging with digital content—about the same amount of time they spend sleeping. Marketing leadership at Children's Health in Dallas, Texas saw this trend as both a challenge and an opportunity. Read about their approach to marketing automation in this article.
2019
A gray wave is poised to wash over this country thanks to the aging of the baby boomers, and it is a wave whose effects will be felt from coast to coast. Today, seniors are 15 percent of the American population, but in less than 20 years, adults 65 and older will comprise 22 percent of our citizens (see Figure 1). In fact, it is predicted that the number of Medicare-age adults will outnumber children under the age of 18 by 2035, according to the U.S. Census Bureau's 2017 National Population Projections.
2019
More than ever before, health care communicators need to have a content strategy that directly contributes to bottom line business results. Orlando Health is doing just that and reaping the benefits of increased exposure by positioning itself as a trusted health care system with compassion.
2019
Join us for an expert tour of the best digital work happening among these fifteen top-ranked hospital systems. The session will feature Dave Wieneke, who developed the HDX method as director of the health care practice at Connective DX.
2019
In the Direct Mail in 2019 eBook, you'll learn: What is the 2019 Trend to Watch; Innovative Dimensional Mail Ideas; Data Aggregation Tips for Improved Targeting; and much more.
2018
Join us as we discuss the latest survey data on how patients are accessing hospital website information and some interesting lessons and insights you might not expect!