Resource Library

Filter your results:

503 Results Found

2018
That research also found that managers need significant help to succeed as “key communicators” — the kind of help that systems like University Health System are providing in innovative ways that deliver results: significant improvement in employee engagement levels.
2018
This session will help you learn where your organization is on a consumerist journey and how to position the organization for success in this new world of the consumer.
2018
What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience — and attracting more patients — with online reputation management playing a vital role.
2018
Over the last nine years, we have sent out almost 50,000 separate email campaigns from a wide range of companies that target physicians. From this huge base of experience, we have pulled out six secrets to make your next hospital email campaign be the best performing one ever.
2018
This session will cover how OSF HealthCare took 70 MarCom members across 13 facilities and developed a crisis communication plan for all.
2018
This session advances the future of health care strategy by sharing an approach to effectively integrate culture, strategy, and implementation responsibility throughout the organization.
2018
When Dayton Children’s Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team was tasked with turning four opening events on two campuses into something more powerful than just another ribbon cutting. The resulting plan used each event as a tent pole to elevate the hospital’s brand, showcase services, spotlight providers and highlight community commitment.
2018
Hear a national perspective on the implications and drivers of burnout and how organizations are refocusing on purpose to improve health care delivery and support their teams.
2018
This session will explore the transformation of the health care industry and the resulting needs and roles required to succeed.
2018
In this session we will help you: 1. Better understand different types of cultures; 2. Use a tool, Organizational Culture Assessment Instrument (OCAI) to see what your culture is today and what you want it to become; 3. Work on an effective 6-step process you can use to begin to change your organization’s culture.
2018
This session reviews the activation timeline of the media relations team at Sunrise Health System Hospitals as our flagship trauma center closest to the Strip experienced treating 180 patients during the largest mass casualty in US history.
2018
The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live streaming health seminars, to getting on-the-ground reactions of medical students on match day, to one-on-ones with doctors talking about unique medical issues, the possibilities for health care marketing are endless.
2018
Attend this session to learn how to develop quarterly C-suite dashboards that summarize the metrics that matter, such as lead-to-patient conversion rates, marketing's impact on payor mix, marketing ROI, and revenue contribution.
2018
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
2018
Senior health care executives will learn the importance of key strategies when incorporating consumer-focused initiatives into their strategic plans.
2018
This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.
2018
Learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.
2018
This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real game changer for marketers.