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2018
Several years ago, the Betty Ford Center for chemical dependency and recovery merged with Hazelden, a provider of drug and alcohol addiction treatment, to create the Hazelden Betty Ford Foundation, the largest nonprofit of its kind in the nation. Here is an inside look at some of the key decisions and processes involved in this challenging initiative and eight key takeaways to inform your rebranding efforts.
2018
Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service line growth, extend patient lifetime value, and improve network utilization and planning.
2018
Dive into dozens of innovation resources, all dedicated to advancing your career in health care strategy.
2018
Please join us for a one-hour webcast where we will review the highlights of the latest SHSMD Physician Relations Benchmarking Report. This highly anticipated survey, in collaboration with the American Association of Physician Liaisons, provides unique insights into the field from several hundred front-line, managerial, and support participants.
2018
Share best practices that have helped to recruit, onboard, and retain top providers to hundreds of hospitals across the nation. Explore how others are using strategy, data, and technology to hardwire the recruitment process, accelerate practice ramp-up, and achieve long-term retention.
2018
In response to consumer demands for simple, affordable service, Jefferson Health—a health system in the Philadelphia region that includes 14 hospitals—is building a value-based care business model through a robust telehealth program that spans the care continuum from specialty consults and virtual rounds, to post-discharge management and urgent care visits. Learn more about the JeffConnect program in this article.
2018
In recent years, marketing has transitioned from one of the least to one of the most technology-driven fields in healthcare. Why? In part, because savvy marketing leaders recognize that engaging with patients has moved into the digital world. So how can hospitals and health systems effectively engage with consumers on their mobile devices? Here are five tips to keep in mind.
2018
How do marketers at one of the world's most advanced medical laboratories improve upon the services they provide to customers around the globe? Mayo Medical Laboratories developed a digital communications hub called Insights after customers and internal stakeholders alike were voicing concerns about the functionality and usefulness of the MML website.
2018
What's your role in working with and communicating to your physicians? Fresh off a recent lively discussion on the topic with the medical staff at University of Iowa (UI) Health Care, here are ten steps you can take to refresh your physician communications.
2018
Lead Healthcare’s Transformation with SHSMD ADVANCE™ SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.
2018
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before selecting a provider? This panel will help define the elements needed to align your digital marketing with a person’s journey to care.
2018
A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health care systems. Attendees will also receive a model for population health planning—a practical guide that can be implemented immediately in any type of organization.
2018
This presentation will discuss how this framework can guide health system responses to the opioid epidemic, highlight insights from patterns in county-level geographic variation, and identify tactics health systems can deploy to improve performance.
2018
This session will uncover what leaders and key stakeholders expect and provide ideas to meet expectations. We’ll provide concepts for ensuring there is good understanding and buy-in for the model, methods and measurement with key internal stakeholders and the leadership.
2018
Executive Leaders of three diverse health care providers share their recent experiences and efforts to expand the impact of their ambulatory networks.
2018
The speakers will discuss the design of a next-generation ambulatory care network that sustainably integrates services across the system and deploys them in the right geographies to bolster overall competitive advantage.
2018
In this session, we will explore examples of real health systems’ varying approaches to positioning employed physician groups, from complete autonomous enterprises, to adjuncts and extensions of hospital-based services, to primary drivers of downstream revenue.
2018
Health systems are increasingly expanding their reach into new geographies through partnerships of all sizes in order to serve new communities and deliver the full care continuum. Learn valuable lessons for branding and marketing success in health care’s merger-heavy market.
2018
Take a dive inside the innovative content distribution techniques being used by top health care organizations such as Orlando Health. The organization will shares its secret for consistent success combining earned and viral campaigns.
2018
What needs to happen to replace health care consumer confusion and complexity with customer confidence and contentment? Learn more about the health care customer experience during this session.