This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without CRM software.
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This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments to better engage patients.
A renaissance in the use of commu
Challenge: Nebraska Methodist Health
Fierce competition within the Los Angeles market
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization by educating internal constituents and increasing consumer awareness about the most appropriate setting for care.
In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.
In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle Children's Hospital.
Learn to bring the right players to the table, build understanding, and develop common goals for a win/win.
In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful, what the challenges were, and the undeniable necessity for cultural change to ensure a successful responsive CMS website project.
The purpose of this project was to give
12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a sample of the greater ROI groundwork that Orlando Health has assembled. Now they want to share their bigger story.
Learn how Texas Health Physicians Group, Texas Health Resources' physician organization comprising more than 800 medical professionals, has used big data and patient analytics to understand who its patients are, measure the effectiveness of marketing campaigns for each clinic, and allocate budget resources based on past performance and future potential.
A recent PwC study notes, "As "patients' beha