Resource Library

Join this webinar to hear five bold predictions about that future, which range from exciting and promising to ominous and discouraging. 

View the SHSMD webinar recording Live Webinar: August 26, 2021 A New Imperative: Consumer Expectations on Diversity, Equity and Inclusion in Health Care

Join health care consumer experts from Procter & Gamble and the automotive industry as they share how a consumer science, known as psychographic segmentation, is being applied in the health care setting to drive patient traffic, loyalty and market share. This webinar will provide an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.

In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.

Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.

Join Andrea Pearson, chief marketing officer of Healthgrades, to learn about strategic changes required to navigate and maintain leadership in the fast-changing health care environment.