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Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
The Jackson Story is the account of a strategic initiative resulting in the development of Meridian Health Village at Jackson, a health/fitness/wellness center. This presentation focuses on the consumer-centric planning, implementation, and communications which were key to turning this concept into a reality for the local community.
The session will outline the measured results of a full-circle patient engagement strategy — from growing an activated consumer database to improved patient retention.