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What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience — and attracting more patients — with online reputation management playing a vital role.
Houston Methodist will demonstrate how they were able to improve as well as sustain patient satisfaction scores across Medical-Surgical Units, ICUs, and Women’s Services of 7-hospitals with the implementation of a multidisciplinary “Playbook” incorporating change management methodologies.
Price and quality transparency put more data in the public domain, making the importance of early identification of issues and verification of accurate data even more important to hospitals and health systems.
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.