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As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.
This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!
Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.
Keeping you at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. In Futurescan 2024, experts in the field explore key trends that will transform health care over the next five years. Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's annual guide featuring these key topics and experts: 
The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference. The field comes together to share their findings, challenges and best practices with the shared goal of advancing health care.Strategists from every stage of their careers can benefit from sessions and networking at the SHSMD Connections 2024 in Denver, Colorado.Attendees can expect:
    Check out this Power Point presentation from SHSMD Connections 2022 Conference providing real world examples and actionable insights for service line marketers.
    Check out this Power Point presentation from SHSMD Connections 2022 Conference about how health care marketers can minimize stigma and promote positive health care mindsets. 
    Check out this Power Point presentation from SHSMD Connections 2022 Conference covering digital communications strategies from two leading Midwest health care systems.  Session Topics: 1. Physician Marketing and Partnerships 2. Content Strategy 3. Data and ROI Measurement  
  Learn from this SHSMD Connections 2022 presentation how to think differently about your paid media placements.  
  Learn from this SHSMD Connections 2022 presentation how to create successful communications and outreach strategies that recognize social determinants of health. Learning Objectives
  Check out this SHSMD Connections 2022 presentation about how to efficiently improve your SEO strategy and increase traffic. Learning Objectives
  Learn from this SHSMD Connections 2022 session presentation about how to increase patient volume utilizing targeted marketing and communications systems. Outline
  Learn from this SHSMD Connections 2022 presentation how to analyze and improve health risk assessment performance. Learning Objectives
  Hear about post pandemic customer insights that are driving Beth Israel Lahey and Sharp Health to shape digital to respond to customers in this SHSMD Connections 2022 session presentation.
  Learn how to combat expensive, underperforming CRMs in your health care organization from this 2022 SHSMD Connections session presentation. Learning Objectives: