Resource Library

96 Results Found

  Learn from this 2022 SHSMD Connections presentation how to assess and optimize your patient journey using digital marketing. Agenda
  Improve your content strategy to attract and engage executive level professionals with this SHSMD Connections 2022 session presentation. Learning Objectives
    Take a deep dive look at a digital content hub and review the framework for building a digital content hub for your organization in this SHSMD Connections 2022 session presentation. After this session:
  Learn about Marcom budgeting and how to maximize your spend in this SHSMD Connections 2022 session presentation. In this session
  Learn in this SHSMD Connections 2022 session presentation the research findings on what's coming and going in marketing best practices.
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community marketing initiatives.
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the opportunity to break into small groups to meet other strategists in health care marketing, communications, planning and business development to help collectively identify the most pressing issues you are facing, and the most exciting projects you’re involved in.
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.
In this session from SHSMD Connections Bytes, learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies, across all touch points, to life.
Principles and Practices for Marketing Communications in Hospitals and Health Systems is SHSMD's guide to ethical marketing, published in 2010. As such, it does not necessarily reflect the latest technologies and issues and should be considered an archival resource.
Join this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign activation, engagement and retention, and examples of using mindsets and segmentation to adjust engagement and design.
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and calls-to-actions proven to deliver contribution margin and ROI, and engagement strategies that drive both in-person and telehealth visits within a single, integrated campaign.
  SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions. Included below are presentation materials and recordings/video.
At a time when confidence of patients returning to care is essential, the endorsement of their primary/family physician plays a critical role in re-energizing the elective care flow. Through specific strategic marketing programming, independent hospitals can increase the percentage of referrals sent to their service line offerings. We will focus on the four key pillars in developing a sustainable referral network.
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
If you're like millions of Americans, you've seen the award-winning television show "Shark Tank," in which entrepreneurs have 10 minutes to sell investors on their business idea. Now transfer that image to the last time you walked into the C-suite to sell your annual strategic marketing plan and budget.
  Members and Nonmembers: Click here to access the webinar recording and a PDF of the presentation.
A marketing plan serves as the blueprint for all marketing efforts. This publication provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan.
Join us on Wednesday, February 20th as Gary Druckenmiller, VP of Customer Success at Evariant, discusses the top drivers of success that must be on your 2019 marketing roadmap.