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Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
Learn how one community health system in Cedar Rapids, Iowa, is modeling its innovation initiatives after a highly effective startup culture to capture new ideas, validate them, and take them to market.
Woman Up began as a marketing campaign designed to increase screening mammograms in northeast Ohio and to strengthen the perceptions of UH Seidman Cancer Center. Secondary data was used to develop the campaign theme and tactical elements. An extensive multi-channel campaign was launched in September 2014.
In this session, patient access experts from Houston Methodist will discuss the strategies and tools they have utilized to streamline a complex referral process and create a better experience for both patients and providers.
A revolution of emerging technologies is now a part of everyday life. Learn insights behind this vast space and how to apply digital technologies to your brand and patient experience.
This session will feature case studies and best practices to illustrate what it takes to manage and control a crisis. Also, participants will learn the "seven golden rules"of managing crisis communication and effective crisis media relations tactics.
Find out how Susan G. Komen Greater Kansas City developed a unique and emotionally charged virtual reality experience that puts users into the avatar of a real-life breast cancer survivor. Discover how interactive healthcare educational technology can be leveraged to impact target audiences with actionable messaging and possibly save lives at the same time.
Rapidly evolving dynamics have made the process of planning the distribution of services, both physically and virtually, across your care networks more challenging than ever before. A senior healthcare advisor will facilitate a broad panel of industry experts to explore the concept of planning for the "Enterprise-Wide Access Strategy."
Learn how one academic medical center adopted a process for capital allocation to apply analytics, shared decision making, and transparency to marketing strategy and system-wide decision making.
Back by popular demand, "The Naked CEO" gives healthcare marketers a chance to grill a panel of hospital and health system executives about expectations, assumptions, and coming changes.
Learn the latest forces catalyzing healthcare consumerism, best practices for developing consumer insights, strategies utilized by companies such as Best Buy, Crayola, and Walgreens, and how such techniques apply to healthcare.
This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new primary care patients within one year.
This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without CRM software.
This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate destination. Presenters will also share lessons learned: the good, the bad, and the ugly.
Featuring a case study of Cook Children's Health Care System, this session will explore how analytics can enhance multiple business initiatives from market planning to donor acquisition to achieving social goals.
This session will explore core principles in the field of change management that can improve the odds that your next reorganization, process improvement, or behavior change initiative will achieve the results your leadership wants.
The Jackson Story is the account of a strategic initiative resulting in the development of Meridian Health Village at Jackson, a health/fitness/wellness center. This presentation focuses on the consumer-centric planning, implementation, and communications which were key to turning this concept into a reality for the local community.