Resource Library

In 2017, Huggins Hospital in Wolfeboro, New Hampshire, had a fairly new leadership team and an outdated strategic plan. They realized it would be valuable to bring in an outside partner, so they asked Stratasan to guide them through the process of updating their plan. This article discusses the five-step planning process developed to address each of their goals for growth.

In this webcast you will learn about the latest in multi-screen viewer data and behavior, delve into the shifting tide in media consumption, review some common myths about multi-screen advertising, and hear from field experts about the next frontier of health care advertising

In this webcast, we will share a case study on how a large U.S. health care system has used analytics to determine which consumers to target in service-line specific marketing campaigns, measure results quickly enough to be able to modify tactics in the middle of a campaign, and determine best practices for moving the needle, faster.

Pre-order on-demand access for SHSMD series on health care communications trends, strategies, and case studies. Develop strategic communication skills and tackle real-world challenges with expert faculty guidance.

Healthcare organizations have historically experienced a significant gap in strategic performance because of a disconnect between strategy formulation and execution. This article discusses the Strategic Services Group at Atrium Health and their model to drive health system success.

In a world that keeps sending disruptive innovations like shock waves through the health care landscape, how can health systems better meet the demands of today's time-starved, information-overloaded consumers? Florida Hospital needed to figure it out—and quickly.

In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.

Several years ago, Saint Francis Healthcare system launched its first "Pink Up" campaign, which was designed to increase breast cancer awareness, promote early detection, and offer free mammograms to those in need. In 2016 the health system ramped up its fundraising and outreach efforts to turn the population health cancer awareness program into a cancer movement. Read more about their keys to success in this article.

This webcast will dive into the wants, needs, and expectations of those we in the health care field hope to serve and those we ultimately hope to make loyalists.

This presentation will describe the fundamental elements of financial experience that every hospital and health system should master. With a solid foundation, hospitals can prepare to meet rising consumer expectations in a digital/mobile age.

Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new patients in 2018.

With mounting operational pressures to improve the health of patient populations and survive in value-based care models, health systems need critical data intelligence about the sector’s influencers to more thoroughly understand physician referral networks and achieve their organizational objectives.

Join and hear discussion of how to involve your CMO and CFO in the process as your ambassadors. Come away with a concrete example of how to make the marketing and communications department indispensable to your organization.

Voice assistants are one of the latest trends reshaping the patient and consumer technology landscape. According to a Pew Research study, nearly half of Americans use voice assistants. This article discusses the growing demand for voice assistants and the programs health care organizations are developing for patient- and consumer-engagement.

Several years ago, the Betty Ford Center for chemical dependency and recovery merged with Hazelden, a provider of drug and alcohol addiction treatment, to create the Hazelden Betty Ford Foundation, the largest nonprofit of its kind in the nation. Here is an inside look at some of the key decisions and processes involved in this challenging initiative and eight key takeaways to inform your rebranding efforts.

How can marketing and public relations practitioners help their organizations make a measurable difference in population health? At Onslow Memorial Hospital (OMH) in North Carolina, Amy Cain-Sousa, senior vice president of public relations/marketing, has found that creating an online community dedicated to wellness can be an effective first step.

To help increase employee engagement, the marketing team at Dayton Children's Hospital re-christened their town hall meetings as Game-Changing Performance Sessions, or GPS. Read about the factors and critical takeaways that contributed to the success of the GPS sessions.

Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service line growth, extend patient lifetime value, and improve network utilization and planning.

Dive into dozens of innovation resources, all dedicated to advancing your career in health care strategy.

Please join us for a one-hour webcast where we will review the highlights of the latest SHSMD Physician Relations Benchmarking Report. This highly anticipated survey, in collaboration with the American Association of Physician Liaisons, provides unique insights into the field from several hundred front-line, managerial, and support participants.