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2018
Three key strategies include implementing a data-driven physician communication campaign spearheaded by the Chief Physician Executive; encouraging physicians to participate in engagement events where they interact with each other and consumers in a meaningful way; and building a platform to allow for actionable feedback.
2018
As health system leaders, this means we’ve scoped our value proposition to address patient issues — when we should really be scoping our value proposition to engage and encompass entire lifetimes. Cue health care consumerism: moving past the limited focus on the inpatient experience to truly meet people where they are outside of hospital walls
2018
This presentation provides practical guidance to health care leaders and prepares them for the inevitable challenges they will face personally and professionally during integration.
2018
AFMS hosted the “What’s Your Why” Campaign to raise awareness about the transformation effort and to inspire Airmen to join the journey by telling their “why” — their personal reason for dedication to high reliability health care. The presentation overviews the methods, results, and lessons learned in launching a campaign that pilots purpose-driven work and boosts engagement and productivity.
2018
Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.
2018
A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health care systems. Attendees will also receive a model for population health planning—a practical guide that can be implemented immediately in any type of organization.
2018
This presentation will discuss how this framework can guide health system responses to the opioid epidemic, highlight insights from patterns in county-level geographic variation, and identify tactics health systems can deploy to improve performance.
2018
This session will uncover what leaders and key stakeholders expect and provide ideas to meet expectations. We’ll provide concepts for ensuring there is good understanding and buy-in for the model, methods and measurement with key internal stakeholders and the leadership.
2018
Executive Leaders of three diverse health care providers share their recent experiences and efforts to expand the impact of their ambulatory networks.
2018
The speakers will discuss the design of a next-generation ambulatory care network that sustainably integrates services across the system and deploys them in the right geographies to bolster overall competitive advantage.
2018
In this session, we will explore examples of real health systems’ varying approaches to positioning employed physician groups, from complete autonomous enterprises, to adjuncts and extensions of hospital-based services, to primary drivers of downstream revenue.
2018
Health systems are increasingly expanding their reach into new geographies through partnerships of all sizes in order to serve new communities and deliver the full care continuum. Learn valuable lessons for branding and marketing success in health care’s merger-heavy market.
2018
Take a dive inside the innovative content distribution techniques being used by top health care organizations such as Orlando Health. The organization will shares its secret for consistent success combining earned and viral campaigns.
2018
By the Numbers provides a snapshot of today’s health care marketing communications environment, which you can use to assess your organization’s operations, understand how peer departments function, and identify opportunities to enhance your marketing and communications functions.
2018
We will share how marketing and communications offices can use original research to help gather insights into clinical marketing efforts, internal culture change, and earn local and national media.
2018
Hazelden Betty Ford Foundation has developed a Comprehensive Opioid Response with the 12 steps as a solution to treating people with opioid addiction, which engages and activates community resources, providers, physicians, families, and the patient for optimal outcomes. Learn how they engaged physicians as a part of treatment, prevention, and pain management to reduce risk of developing Opioid Use Disorder.
2018
This session will assess University of Michigan Health System’s approach to implementing virtual health, and present an evaluation framework and business case for a range of virtual health initiatives.
2018
This session will explore how organizations have adopted new business planning models to identify opportunities and bring ideas to execution more quickly.
2018
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.