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2018
Join us on this webinar, and invite your team, as Susan Dubuque covers the highlights of her new publication “Gearing Up for Population Health: Marketing for Change,” and offers effective strategies to help us transition to population health and improve the health status of those we serve.
2018
This new SHSMD guide provides innovative and practical information and tools to help you design a population health plan that is consistent with your organization’s mission and strategic goals.
2018
Attendees of this webcast will learn best practices for mapping the patient journey, overlaying effective communication streams and documenting and delivering programmatic recommendations.
2018
This webcast will outline key concepts in SHSMD’s newly updated Bridging Worlds report, featuring fresh perspectives on the future role of the healthcare strategist. Through stories and case examples, strategic implications and opportunities for healthcare strategists will be illustrated, and key skills and attributes required for success will be shared.
2018
When large, data-driven, consumer- oriented companies such as Google and Amazon announce they are entering the health care space, hospitals and health systems must be ready to change, update, and innovate in order to continue to be successful.
2018
In today's healthcare landscape it's critical for marketing departments to be able to demonstrate they are not merely "a cost of doing business" but rather an asset that can contribute to the organizational bottom line. But how? Read more about one healthcare organization's journey to measuring marketing performance.
2018
As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional skills in new ways to help their organizations achieve the objectives of this model of care. This article discusses the population health initiative of one health system and their customer relationships management (CRM) campaign.
2018
Until recently many leaders refrained from taking aggressive public stands on controversial issues. There have always been high-profile leaders in certain industries who aren't afraid to speak up, but healthcare leaders in general tend to be more reserved. If you sensed a change recently, you're not mistaken. Read more about the role of healthcare leaders on social media in this article.
2018
Learn how hospitals and health systems are using five key data elements to ensure Cupid’s arrow hits the right targets at the right time.
2018
Join renowned futurist Dr. Ian Morrison for a webcast on the latest edition of SHSMD’s annual guide to healthcare trends. Morrison will provide an overview of Futurescan articles written by thought and opinion leaders on a number of important topics.
2018
Yet another example of SHSMD's commitment to providing health care strategists with practical, timely resources, this calendar is designed to help you plan your 2018 community health events, internal and external communications, social media campaigns, and more.
2018
Using findings from the 2017 Kaufman Hall Healthcare Consumerism Index, this webcast will help you understand and respond to changing consumer needs in a measured way that targets high-impact activities.
2018
Register for this SHSMD U Webcast for new ideas and best practices for creating alignment and delivering on your organization’s promise—as well as pitfalls to avoid. You’ll walk away with the keys for creating and sustaining exceptional employee and patient experiences.
2018
What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more about how one hospital addressed the opioid epidemic in their community.
2018
With the knowledge that visual content has a higher retention and conversion rate than text-based media because of its powerful psychological influence, it only makes sense that healthcare marketing leaders enhance their video tactics as part of their creative strategy. Read more about affordable ways to create effective marketing videos for your brand.
2018
The University of Vermont Medical Center (UVMMC) addresses a facility issue through "design sprint," which incorporates such concepts as "creating consumer experiences," and "being nimble to exceed the rate of change," as described in the SHSMD's report Bridging Worlds: The Future Role of the Healthcare Strategist, Second Edition.
2018
The shifting healthcare landscape is requiring hospitals and health system strategists to take aggressive approaches to every aspect of their operations, including how to align physicians with their healthcare network and advertise them to the community. Read more about the key to addressing these challenges.
2018
This highly respected annual guide to health care trends and innovations provides strategic actions you can take to position your organization for future success. In Futurescan 2018–2023, a panel of thought leaders addresses eight key issues transforming the future of health care. The expert insight in these pages is supported by data from a survey of hundreds of health care leaders across the country.
2017
Hear how Boston Children’s Hospital and Northwestern Medicine have structured their people, processes, and technology to create ongoing operational capabilities for sustainable post-launch success.
2017
A veteran media strategist shares insights on how to use a mix of digital tactics to raise awareness and yield results. Digital advertising — in the form of mobile marketing, search engine marketing, social media marketing, and more — is an inexpensive as well as effective way of marketing when compared to traditional methods.