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Guides/Reports
SHSMD ADVANCE™ The Learning Edge for Health Care Strategists
SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.
Change Management, Innovation, Business Analytics, ROI, Collaboration & Partnerships, Consumerism, Story-telling, Growth Strategies, Leadership Development
Guides/Reports
Life Beyond Promotion: Core Metrics For Measuring Marketing's Financial Performance
This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.
ROI, Marketing Plans