Resource Library

  SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions. Included below are presentation materials and recordings/video.

Return to SHSMD COVID-19 Conversations Series

The American Hospital Association(AHA) is the go-to destination for reliable and consistent data and intelligence about the nation’s hospitals and health systems. In this session, learn how AHA’s data and resources can help you navigate these unprecedented times and support you in making informed decisions.

Learn how one hospital expanded and promoted telehealth services after the COVID-19 pandemic began impacting patients' willingness to visit the hospital for care.

Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.

 

This webinar reviewing COVID-19 communication tools including internal messaging, community messaging, media messaging, and ready-to-use messaging, helping communicators deliver important information.

Learn from a senior strategist and planning executive from Providence St. Joseph Health about the changing role of planners and the planning function during the COVID-19 pandemic.

Learn how Revere Health is managing internal staff communications and revising their policies.

COVID-19 internal communications strategy as well as a website, graphics and signage that encourage social distancing in the hospital.

How Northwell Health and the planning team has supported the COVID-19 crisis in New York’s epicenter.

Holly Sullivan describes how Spectrum Health is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating critical information.

Dive into a dialogue on resiliency in crisis and ways Rush University System for Health has both prepared and adapted to operate strongly through the COVID-19 crisis.

This series features SHSMD member stories and resources in an effort to provide insight into how strategists are helping their organizations manage this unprecedented crisis.

SHSMD members play an integral role in effectively communicating information while providing leadership during a crisis.

Rising Above: How to Survive When Your Community is Rocked by Crisis   When Tragedy Strikes Will You Be Prepared: Insights and Stories from Orlando Health   Ditching the Silos: Developing a Crisis Communication Plan that Works Across a Health Care System   Keep Calm: How to Reposition Alarmist Language to Calm and Reassure Audiences

In this webinar, panelists will share how their organizations have adapted their patient access procedures to ensure a safe environment for delivering care. They’ll address how they’re navigating patients to alternative care settings, like telehealth, and are providing their communities vital, timely information about receiving care.

Renown Health shares their COVID-19 communications plan and key materials put in place by the Marketing & Communications team.

At a time when confidence of patients returning to care is essential, the endorsement of their primary/family physician plays a critical role in re-energizing the elective care flow. Through specific strategic marketing programming, independent hospitals can increase the percentage of referrals sent to their service line offerings. We will focus on the four key pillars in developing a sustainable referral network.

As the COVID-19 outbreak evolves, hospitals and health systems know our patients and communities are increasingly concerned whether and how the virus is spreading in communities.