Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
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The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.
How does the execution of a more personalized web and multi-channel communications experience impact digital operations? What are reasonable expectations to promote within your organization for these technologies? This session will establish a foundation for an exciting, but often superficially treated topic, with clear guidance and concrete tips.
A recent PwC study notes, "As "patients' behave more like "consumers,' healthcare organizations need to deliver a higher level of personalized service, satisfaction, and overall experience."Thinking beyond hospital marketing, the Healthcare Transformation Lab at Massachusetts General Hospital and marketing agency White Rhino advocate for a new generation of provi