This report from SHSMD gives insights into planning operations, department structures, budgets, challenges and successes that will inform benchmarking and strategic planning operations.
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By the Numbers provides a snapshot of today’s health care marketing communications environment, which you can use to assess your organization’s operations, understand how peer departments function, and identify opportunities to enhance your marketing and communications functions.
Physician relations is more vital than ever in today’s healthcare environment, as hospitals and health systems focus on medical staff relationship building and physician alignment strategies to become providers of choice for doctors and their patients. This new SHSMD benchmarking study provides the latest information on physician relations programs.