Patient journeys are one of the hottest topics in health care marketing and with good reason. They can achieve excellent results by directing engagement tactics to where an individual consumer is on the decision-making continuum for elective health care services. This article discusses a major patient journey initiative by UC Health in Ohio.
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Designing the Future of Health Care Consumerism: The Role, Relevance and Revelation of Patient Cohorts
Navicent Health identified four key objectives that would guide its strategy to become the health system of choice for consumers. One of these is "Engaging consumers in meaningful ways" with a focus on understanding Navicent Health's various types of patient cohorts and what motivates them when seeking health care. This article details their approach to patient journey mapping.
Facing increasing high-deductible health plan enrollment and a consolidating market, Emory Healthcare's leadership team needed to understand how their patients make healthcare decisions and the role that price played in where they went for care. To do this, Emory carried out in-depth customer focused work and price benchmarking to understand its relative position and the role of price in consumer choice.
Attendees will hear how Olmsted Medical Center invested in content and search engine optimization (SEO) to increase the visibility of its women's services among health consumers.
Understanding with Your Heart: Connecting First-Hand Testimony with Data to Improve the Patient Experience
Using an interactive approach, participants in this session will view first-hand patient experiences with information about setting up the interviews, questions to be asked, and approaches to foster rich dialogue.