Resource Library

62 Results Found

2016
Woman Up began as a marketing campaign designed to increase screening mammograms in northeast Ohio and to strengthen the perceptions of UH Seidman Cancer Center. Secondary data was used to develop the campaign theme and tactical elements. An extensive multi-channel campaign was launched in September 2014.
2016
This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without CRM software.
2016
A renaissance in the use of community relations strategies " reimagined and data-driven " is taking healthcare organizations' stories directly to the community, and clearly aligning organizational reputation efforts with core business and market development goals.
2016
This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments to better engage patients.
2016
Back by popular demand, "The Naked CEO" gives healthcare marketers a chance to grill a panel of hospital and health system executives about expectations, assumptions, and coming changes.
2016
This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate destination. Presenters will also share lessons learned: the good, the bad, and the ugly.
2016
In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel, highly targeted approach to consumer outreach for a new urgency center facility in Minneapolis.
2016
Many hospital marketers want to engage physicians in marketing campaigns. This usually involves physicians sitting for interviews, posing for photos, and signing off on tag lines. But this level of engagement is only a start.
2016
Challenge: Nebraska Methodist Health System leads the region in births. In a fiercely competitive market, how can we retain these families as patients with our primary care? PARENTSAVVY.COM IS BORN! Our approach: Answer those questions every parent has on a website branded separately from the Health System.
2015
Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting “big” data into more practical data.
2015
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization by educating internal constituents and increasing consumer awareness about the most appropriate setting for care.
2015
In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.
2015
In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle Children's Hospital.
2015
Learn to bring the right players to the table, build understanding, and develop common goals for a win/win.
2015
The purpose of this project was to give an overview and highlight how using modeled data, in combination with intelligent data pre-selects, can optimize response rates for patient and non-patient targeted marketing campaigns.
2015
In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful, what the challenges were, and the undeniable necessity for cultural change to ensure a successful responsive CMS website project.
2015
12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a sample of the greater ROI groundwork that Orlando Health has assembled. Now they want to share their bigger story.
2015
Learn how Texas Health Physicians Group, Texas Health Resources' physician organization comprising more than 800 medical professionals, has used big data and patient analytics to understand who its patients are, measure the effectiveness of marketing campaigns for each clinic, and allocate budget resources based on past performance and future potential.
2015
A recent PwC study notes, "As "patients' behave more like "consumers,' healthcare organizations need to deliver a higher level of personalized service, satisfaction, and overall experience."Thinking beyond hospital marketing, the Healthcare Transformation Lab at Massachusetts General Hospital and marketing agency White Rhino advocate for a new generation of provi
2015
Fierce competition within the Los Angeles market is driving a need to grow outpatient volume, including volume of mammography screenings. It is critical to get women in for screenings, to capture both downstream patient volume and revenue for oncology services.