In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel, highly targeted approach to consumer outreach for a new urgency center facility in Minneapolis.
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Many hospital marketers want to engage physicians in marketing campaigns. This usually involves physicians sitting for interviews, posing for photos, and signing off on tag lines. But this level of engagement is only a start.
Challenge: Nebraska Methodist Health System leads the region in births. In a fiercely competitive market, how can we retain these families as patients with our primary care? PARENTSAVVY.COM IS BORN! Our approach: Answer those questions every parent has on a website branded separately from the Health System.
Turning Big Data into Practical Data: Marketing’s Guide to Improving Strategy with Data-Driven Planning
Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting “big” data into more practical data.
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization by educating internal constituents and increasing consumer awareness about the most appropriate setting for care.
Make the Leap to an Integrated, Multichannel Digital Marketing Campaign . . . The Results Are Amazing
In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.
In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle Children's Hospital.
Learn to bring the right players to the table, build understanding, and develop common goals for a win/win.
The purpose of this project was to give an overview and highlight how using modeled data, in combination with intelligent data pre-selects, can optimize response rates for patient and non-patient targeted marketing campaigns.
Responsive Design, CMS Automation, and Website Transformation: The Case Study of Penn Cancer (Advanced)
In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful, what the challenges were, and the undeniable necessity for cultural change to ensure a successful responsive CMS website project.
12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a sample of the greater ROI groundwork that Orlando Health has assembled. Now they want to share their bigger story.
Learn how Texas Health Physicians Group, Texas Health Resources' physician organization comprising more than 800 medical professionals, has used big data and patient analytics to understand who its patients are, measure the effectiveness of marketing campaigns for each clinic, and allocate budget resources based on past performance and future potential.
A recent PwC study notes, "As "patients' behave more like "consumers,' healthcare organizations need to deliver a higher level of personalized service, satisfaction, and overall experience."Thinking beyond hospital marketing, the Healthcare Transformation Lab at Massachusetts General Hospital and marketing agency White Rhino advocate for a new generation of provi
Leveraging CRM Data and Health Risk Assessments to Drive Mammography Screenings, Compliance and Downstream ROI
Fierce competition within the Los Angeles market is driving a need to grow outpatient volume, including volume of mammography screenings. It is critical to get women in for screenings, to capture both downstream patient volume and revenue for oncology services.
In this webcast attendees will learn about the practices and latest technologies that help streamline processes, speed marketing cycle times, and preserve brand integrity. These technologies allow for the customization of materials, driving relevance and personalization in your marketing materials and communications. Learn more about the tools and techniques Top Performers are using to deliver timelier, more relevant messages and materials to their target audience.
Understanding Predictive Models in Healthcare: Using Data, Science and Actionable Models to Drive Campaign Outcomes
This webinar will explore the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing.