Resource Library

45 Results Found

Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new patients in 2018.
How do marketers at one of the world's most advanced medical laboratories improve upon the services they provide to customers around the globe? Mayo Medical Laboratories developed a digital communications hub called Insights after customers and internal stakeholders alike were voicing concerns about the functionality and usefulness of the MML website.
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before selecting a provider? This panel will help define the elements needed to align your digital marketing with a person’s journey to care.
Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.
Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to respond to rapid change in how consumers digest content.
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
This session will explore the transformation of the health care industry and the resulting needs and roles required to succeed.
What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience — and attracting more patients — with online reputation management playing a vital role.
The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live streaming health seminars, to getting on-the-ground reactions of medical students on match day, to one-on-ones with doctors talking about unique medical issues, the possibilities for health care marketing are endless.
Learn how to capture the attention of a very busy physician audience with Rose Herring from Atrium Health, formerly Carolinas Health Care System, and Dr. Nate Gross, the Co-Founder of Doximity.
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.
This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.
Until recently many leaders refrained from taking aggressive public stands on controversial issues. There have always been high-profile leaders in certain industries who aren't afraid to speak up, but healthcare leaders in general tend to be more reserved. If you sensed a change recently, you're not mistaken. Read more about the role of healthcare leaders on social media in this article.
With the knowledge that visual content has a higher retention and conversion rate than text-based media because of its powerful psychological influence, it only makes sense that healthcare marketing leaders enhance their video tactics as part of their creative strategy. Read more about affordable ways to create effective marketing videos for your brand.
A veteran media strategist shares insights on how to use a mix of digital tactics to raise awareness and yield results. Digital advertising — in the form of mobile marketing, search engine marketing, social media marketing, and more — is an inexpensive as well as effective way of marketing when compared to traditional methods.
Healthcare is in a period of dramatic transformation. New care models, disruptive technologies, personalized medicine, and alternative payment models are all challenging the conventional thinking of patients and practitioners—and driving them to seek credible sources of information to navigate this change.
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category Development Indices (BDI/CDI) to align media dollars to best growth opportunities.
In a high-risk, high-reward move, Children’s Mercy Kansas City created a six-part documentary series, allowing viewers to follow patients and families as they sought hope and healing.
Your patients love them, search engines love them, and your leadership loves them. With an increase of 19.8% in the amount of time spent watching videos last year, demand for video is mounting. And the retention rate for visual information can reach 65% (compared to 10% for text).