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As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.
This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.