A revolution of emerging technologies is now a part of everyday life. Learn insights behind this vast space and how to apply digital technologies to your brand and patient experience.
Resource Library
Filter your results:
Type
Topic
29 Results Found
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
In 2015, Stormont Vail Health was
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly through the National Research Corporation (NRC) while telling a compelling, concise story to executives. Nineteen key categories were identified that would best provide insights into Mercy Health's rebranding initiative.
Learn how two different organizations "SCL Health System and The University of Vermont Health Network " innovatively addressed rebranding challenges, and how each one emerged as a strong, dynamic, and successful brand.
In this session, MetroHealth System in Cleveland will share how to transform your image through solid research, and how to establish a strong brand platform that will set the stage to change perceptions.
Learn to bring the right players to the table, build understanding, and develop common goals for a win/win.
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.