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This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new primary care patients within one year.
This session will focus on two case studies that demonstrate leadership techniques to address the internal and external expectations with practical examples and demonstrated results. Attendees will see how reports can motivate everyone. The session will end with a list of 10 must-haves to assure program leaders are nimble and ready to address their role in the present environment and in the future.
Many hospital marketers want to engage physicians in marketing campaigns. This usually involves physicians sitting for interviews, posing for photos, and signing off on tag lines. But this level of engagement is only a start.
"Leakage" is a buzzword today, especially for physician relations professionals and healthcare strategists as they prepare for the future of network referral management. Simply defined, leakage is what happens when primary care physicians send their patients to out-of-system providers rather than to those within your organization's network.
In a special collaboration between the American Association of Physician Liaisons and SHSMD, physician strategy leaders from across the country will share how hospitals and health systems are effectively aligning with doctors in clinically integrated networks, ACOs, and other partnerships.
Learn of ways to build a physician relations program with metrics that resonate with internal stakeholders and leadership. The discussion also will provide insights into how each program is evolving to continue to thrive in the world of value-based care.
Learn how CHRISTUS Health is evolving its program to the next level through driving action, producing results, and being nimble, as well as how CHRISTUS is involving senior leaders and executives in order to progress the program and create better alignment, engagement, and activation.
This session will demonstrate how onboarding is more than a nice thing to do, it is critical to not only ensure the practice minimizes financial subsidies, turnover rates, and recruitment costs, but also to fulfill the organization's strategic objectives.
This session describes how hospital systems may create a successful recruitment program based on their values and ideal characteristics.
The project manager and marketing partner will address physician engagement and partnering; building goodwill and engaging the community; lessons learned from an aggressive project timeline; and post-implementation results and ROI.
Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring physician experience to drive national growth. The panelists will discuss how "Voice of the Customer" was leveraged to inform its access initiatives to deliver high-touch, technology-enabled, and streamlined service to its referring physicians.
Using the Bridging Worlds report, we will examine how New York Univeristy Langone Medical Center (NYULMC) implemented mind map themes.