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Learn how Texas Health Physicians Group, Texas Health Resources' physician organization comprising more than 800 medical professionals, has used big data and patient analytics to understand who its patients are, measure the effectiveness of marketing campaigns for each clinic, and allocate budget resources based on past performance and future potential.
Participants will gain an appreciation for bringing focus on a specific problem or question amidst complexity, setting priorities, channeling data collection and analysis to the specific question, and developing clear answers or recommendations.
The presentation will draw on the insights gained through the US government's support of health IT implementation since the Health Information Technology for Economic and Clinical Health Act of 2009 was enacted.
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
Hear how Aurora Healthcare and insurance company Horizon Healthcare Services turned to their secure, online communities of thousands of members to gain feedback and insight that has helped drive successful organizational decisions. You will also learn how leading organizations survive and thrive in today's consumer-led world of healthcare.
Learn of ways to build a physician relations program with metrics that resonate with internal stakeholders and leadership. The discussion also will provide insights into how each program is evolving to continue to thrive in the world of value-based care.
This session will explore MUSC's experience and extrapolate key lessons for organizations with increasing responsibilities for ambulatory care.
This session will show how some simple shifts in thinking can have a positive impact on behavior change through a combination of behavioral science theory and creative real-world examples.
Using an interactive approach, participants in this session will view first-hand patient experiences with information about setting up the interviews, questions to be asked, and approaches to foster rich dialogue.
Problem: Ambulatory strategy decisions and physician practice acquisitions were reactive in response to internally identified opportunities. The goal for Thomas Jefferson University Hospital was to create a tool to evaluate markets in relation to each other that would inform future decision-making around regional strategy.
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization by educating internal constituents and increasing consumer awareness about the most appropriate setting for care.
The session will outline the measured results of a full-circle patient engagement strategy — from growing an activated consumer database to improved patient retention.
This session will discuss the role of strategists to understand what data are needed, how insights can be produced, and how to use the data to help make better decisions.