Resource Library

6 Results Found

2018
In this session, we will explore examples of real health systems’ varying approaches to positioning employed physician groups, from complete autonomous enterprises, to adjuncts and extensions of hospital-based services, to primary drivers of downstream revenue.
2018
What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience — and attracting more patients — with online reputation management playing a vital role.
2017
It started in 2013 with a guy and a portable recorder interviewing doctors about various health topics and then posting the interviews on SoundCloud. Today, TheScopeRadio.com has a library of nearly 2000 interviews and has turned into one of the biggest traffic drivers to University of Utah Health’s website.
2016
Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships with established providers.
2016
Challenge: Nebraska Methodist Health System leads the region in births. In a fiercely competitive market, how can we retain these families as patients with our primary care? PARENTSAVVY.COM IS BORN! Our approach: Answer those questions every parent has on a website branded separately from the Health System.
2015
Problem: Current trends in physician employment and ACO models can create significant barriers for competitors to meet strategic goals. Such rapid alignment proves it increasingly difficult to establish a strong and loyal referring physician base for new and existing clinical programs.