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In this session, we will explore examples of real health systems’ varying approaches to positioning employed physician groups, from complete autonomous enterprises, to adjuncts and extensions of hospital-based services, to primary drivers of downstream revenue.
What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience — and attracting more patients — with online reputation management playing a vital role.
It started in 2013 with a guy and a portable recorder interviewing doctors about various health topics and then posting the interviews on SoundCloud. Today, has a library of nearly 2000 interviews and has turned into one of the biggest traffic drivers to University of Utah Health’s website.
Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships with established providers.
Challenge: Nebraska Methodist Health System leads the region in births. In a fiercely competitive market, how can we retain these families as patients with our primary care? PARENTSAVVY.COM IS BORN! Our approach: Answer those questions every parent has on a website branded separately from the Health System.
Problem: Current trends in physician employment and ACO models can create significant barriers for competitors to meet strategic goals. Such rapid alignment proves it increasingly difficult to establish a strong and loyal referring physician base for new and existing clinical programs.